This policy explains how we use any personal information we collect about you.
Welcome to our privacy policy. Here at The Purple Guide we are committed to protecting your information when you use our services or buy our products.
For the purposes of the Data Protection Act 1998, EIF Ltd. is the registered Data Controller, are registered at the following address: Association House, 18c Moor Street, Chepstow, NP16 7AD.
This policy explains how we use any personal information we collect about you when you use our websites or get in contact with us. If you have any questions please contact This email address is being protected from spambots. You need JavaScript enabled to view it. and we will be happy to help.
1. Your information
We, and the companies who work on our behalf, collect your information for the purpose of providing you with the products and services you purchase from us, for enhancing your online experience, and so we can better understand our customers. This includes the information you give us, the information we acquire from third parties and which is generated by you – including your use of this website and how you arrived at our website in the first place.
We know that many of our customers like to communicate with their social networks while on our website – so we have the plugins and tools available to allow this. This means social network companies may collect information on you from this site.
2. Your choices and legal rights
If you’ve previously indicated to us that you’d like to hear about the products and services of our group we may contact you by post, telephone, email or SMS. You can change your preferences / unsubscribe at any time by just sending us an This email address is being protected from spambots. You need JavaScript enabled to view it.. We’ll action your request as soon as we reasonably can.
You can ask us for a copy of your information or to correct the information we hold on you at any time. These aren’t your only legal rights – you can find out more about them on the Information Commissioner’s Office website.
You can also control how some companies collect information about you when you use this site:
- Our web analytics provider
- Companies who work on our behalf
- Our company group
- Government, law enforcement agencies, the courts and regulatory bodies when legally obliged to
- other specific companies where you have expressly consented
3. The security of your information
We have controls and processes to minimise the risk of a data breach occurring. In the event that a breach does occur, we will take appropriate steps to notify you if you are adversely affected and will try our best to minimise the impact.
4. Sharing your Information
We share your information with:
5. The use of cookies and other tracking technologies
We, and the companies who work on our behalf, use cookies and other tracking technologies on this website. Please read our Cookie and Tracking Technologies Policy for more information.
6. Keeping your information
We will only keep information about you for as longas we need to and we take steps to ensure that any companies that process your information on our behalf do the same.
7. Changes to this Privacy Policy
We keep our privacy policy under regular review and will post any updated policy on our website.
8. Contact us
If you have a question, complaint or query with regards to how we use your information, please This email address is being protected from spambots. You need JavaScript enabled to view it. and we will do our best to resolve it as soon as possible.